Vango offers a simplified structure to the otherwise subjective and often confusing pricing process in the art market. In our early research, we found that artwork pricing is a major cause of hesitation and tension for both artists and buyers. We want to help artists price their works confidently and mitigate uncomfortable justification and negotiation. On the other hand, buyers anxious about how much to pay for quality original artwork should shop without worrying about the sting of buyer’s remorse.
So we set out to create a simple and transparent pricing structure. After listening to you we felt the best way to do this was to set a few price points under $2000 (the sweet spot for selling art online).